Noah Floersch X Live2

Noah Floersch actually made his initial Live2 debut in June 2020 after he messaged McClain saying, “This is me saying I saw ur TikTok, you should consider my music for the playlist,” to which McClain responded with, “I Like ‘On Your Mind’ a whole lot.” The two then hopped on a brief phone call that neither remember very clearly, the song was placed on the playlist (which according to Noah at the time really helped push the needle forward), and that was that… then nearly two years later in early 2022, Noah Floersch’s college friend, Mitchell Kennard Francis from Lincoln Nebraska, moved out to LA to become a film producer. Mitchell re-introduced Noah and McClain and through sheer willpower and consistence got the two to start to find a stride in working together remotely on creating a flow of release campaigns. Live2 worked with remotely Noah on the strategy for “Love You by Myself” and “Green Flash Sunset” in 2022… soon after, as artist Pertinence was just moving into the Live2 house, Noah’s song “Ghost of Chicago” caught a large organic moment just a few hours after being written. As Noah scrambled to finish the song, the Live2 crew finally got to work hands on with a Noah Floersch campaign as he came out to LA and crashed on our couch for a few weeks while we fleshed out the story and world around that song. The full storyline all told did 25M+ views on Noah’s own pages which has since helped the otherwise independent release reach 15,000,000 streams in just over half a year. The whole crew also put together a live session in the Live2 backyard which to date (as of November 23, 2023) is the most viewed Live2 YouTube video sitting at 300,000 views. Off the strength of this single, Noah was able to Independently fund the release of his first album which Live2 Directors, Connor Leeds and Zay Mirigian, had the opportunity to build the visual world around.

“In my time working with Noah, I have learned what it means to be a true artist. In the hustle and bustle of fighting for survival in the world of making your art a business that sustains itself, It is very easy to fall into certain pitfalls that go against your ethos… that is not Noah. To me, Noah Floersch embodies the stature of a true artist. I often refer to him as a “poet” first when asked to describe him, because to me, Noah sits amongst the highest class of artistic integrity one can hold, and it is apparent from the moment you meet him. Not only is he an incredible artist, he is also a dear friend to anyone and everyone with open arms. It’s not uncommon to hear someone say how safe they feel when Noah is in the room. It seems like they just grow them that way out in Nebraska (Mitchell will give you that same feeling). We are not sure where the future of our business relationship will take us as Live2 and Noah continue to evolve our respective business models, but I am so excited to continue to watch Noah (I really want to say “flourish” but I’m not going to) on his journey to joining the music legends who he reminds all of us of so much. It is safe to say that no matter how any business deals are structured or if we are even actively apart of the development of his brand, Noah Floersch will ALWAYS be a member of the Live2 Family.”

- A note by McClain